I’m an uncommon dude.
This has worked both to my advantage and to my detriment, depending on the circumstances and how willing I’ve been to play certain games.
But, because I only play by rules that I’ve agreed to, I’ve found that there are straight lines where most believed only circuitous routes existed.
One of these straight lines I’ve discovered is in making connections with influential people.
When I first started playing that game, which I did to secure interesting guests on the Logocentrifugal Podcast, there were a lot of strange theories about how one might garner the attention of the major players in different fields.
I tried them, and they work to a certain extent, but they are time consuming and inefficient. I don’t like shit that’s time consuming and inefficient, especially if it’s doing something that isn’t something I’m passionate about.
So, I just decided to start being more direct about it.
“Hey, influential person, want to come on my podcast?”
That’s what I started asking my guests, often on the timeline of Twitter for the whole world to see.
It has worked more times than not, but then I began to refine the process further.
My friend, and something of a mentor to me, Jack Murphy told me once, “Lead with giving.” What he meant was very layered, but in this context it means something like:
Buy their book or product, say nice things about them, leave a review of their movie, drop a line in their DMs (if open) and tell them about a point they made that you appreciated, etc…
Do something nice for them before asking them to do something nice for you.
So, then the invitation became something like, “Hey, influential person, I just bought your book, want to come on the podcast and talk about your ideas?”
That works even better than the original tactic.
But, I’m an often unlikeable man, and my reach is not yet massive enough for my cult of personality to draw in the big names, so I’ve implemented another step to increase the likelihood that people will agree to come on my podcast.
I call it the dogpile technique. It’s a modified version of something I learned from me pal GRITCULT.
I have several networks that I’m either the leader or member of, and in those groups I will occasionally ask for a dogpile. This means that I’ll tweet out an invitation, having lead with giving, and then summon my crew to jump on the invitation and dogpile the momentum attached to the invitation.
So I might say, “Bought your book, it’s good, want to talk?”
Then my Logocentrifugoons will weigh in with things like:
“This would be an epic conversation.”
“Do it, I’d pay $15 to listen to this conversation.”
“Chance is a great guy to talk to, and your conversation with him would be like no other you’ve had.”
etc, etc, etc…
Plus, copious liking and retweets of the post itself.
The final piece of the Chance Lunceford Method I’ll reveal today is the handshake routine:
On all the dogpile comments, I use either fist-bump or handshake emojis, or something like a Clint Eastwood Nodding GIF to acknowledge the participation. Then my crew return the handshake. Then we all like each other’s handshakes.
Why do we do this?
Well, it’s quite amusing for one, and another reason is that the public display of camaraderie and respect looks and feels good, and the final reason is that the additional and prolonged engagement provided by the handshakes keeps the invitation, and the conversation around it, at the top of the notifications for the person I’m trying to recruit, and elevates the exposure to many more people on Twitter, which encourages organic engagement too.
Some of my friends who’ve noticed that I’ve had great success with this process have begun to emulate, including my friends Nick, Jeff and Daniel who just used this technique to begin discussions to have the one and only Jocko Willink come on their podcast The Unemployables.
That’s pretty badass.
So, if I can lure in national political pundits, the top influencers on twitter, and all manner of other influential and successful people, who are notoriously short of time, for a conversation with a weird stranger for over an hour, then imagine what you, a nice and likable person, will be able to accomplish once you step over that line.
Let the concerns over propriety and status drop entirely. If you want something, announce it and seek the support of the people who care about you.
Okay, I lied earlier, I’ll offer you one more piece of the Chance Lunceford Method before I let you go:
Be absolutely determined.
Keep pestering the people you want to talk to, keep hammering at the task you want to achieve, keep pushing at the resistance you wish to break through, and don’t stop until you either get what you’re after, or get a resounding, “Fuck off, we’ll never talk to each other.”
Even then, Sam I Am didn’t let that stop him…